Management Team
Avi Basu
President & Chief Executive Officer
Avi Basu is the Founder and CEO of Connectiva and has been responsible for creating and executing Connectiva’s strategy since its inception. Under his leadership, Connectiva has transformed itself from an early stage product company into a leading global provider of revenue and risk management solutions. Avi has grown Connectiva’s revenues at more than 100% annually over the last 4 years by securing strategic sources of capital, leading major customer acquisitions and establishing key global alliances. Avi has over 17 years of experience in the communications and software industry and has held senior leadership positions in sales & business development, operations and professional services for global companies including LHS and SEMA.
Jack Kundamal
Chief Operating Officer
Jack Kundamal is responsible for managing Connectiva’s global operations. Kundamal has driven enterprise growth in software licensing, consulting, and managed services and has been instrumental in driving Connectiva’s success. Kundamal has also made key contributions to business development and product strategy. He has more than 15 years of leadership experience in managing complex software development and professional services and also in leading global teams in business development and product management. Jack is currently responsible for Connectiva’s strategic business development initiatives and the expansion of the analytics suite of products and services into the power, water and homeland security industries. Prior to joining Connectiva, Jack served as the vice president of client services at Schlumberger-SEMA.
Anandan Jayaraman (AJ)
Chief Product and Marketing Officer
Anandan Jayaraman (AJ) has worldwide responsibility for Connectiva’s corporate and product strategy, product management, marketing and sales consulting and is also the general manager of the customer experience analytics business unit. AJ has extensive management experience in leading change, managing global business development, transforming go-to-market models and driving revenue growth in a number of enterprise software companies including SAP, Epiphany and Siebel Systems. AJ holds a MBA from the Indian Institute of Management, Calcutta and is a graduate of the Stanford Executive Program for senior executives at the Graduate School of Business, Stanford University.
Ed Novak
Senior Vice President, Global Sales
Ed leads Connectiva's world-wide sales operations. He brings more than 25 years of sales experience from IBM, PricewaterhouseCoopers Consulting (PwCC) and most recently Amdocs. At Amdocs, Ed held several management roles including leading the transformation of the Customer Management and Revenue Management sales teams into a unified global BSS solutions sales organization and driving global sales for the customer management solution suite. Prior to Amdocs, Ed was involved in various sales leadership roles at PwCC and IBM. Ed has a B.S. in Business Management from the University of Maryland, College Park, Maryland and a MBA from George Mason University, Fairfax, Virginia.
Dr. Amitava Maulik
Chief Scientist
Dr. Amitava Maulik is responsible for Connectiva’s research and development for products and major technology innovations and has over 20 years experience in the areas of data mining, data warehousing, high performance distributed computing, and enterprise software architecture. Over the last 8 years, Amitava has published his research in numerous technology journals and has presented at several international conferences and seminars. Prior to Connectiva, Amitava held executive positions at e-Force, I-Kinetics and Schlumberger. Amitava holds Bachelors and Masters degrees from IIT Kharagpur and a Ph.D. in computer engineering from Rensselaer Polytechnic Institute at Troy, NY.
Adam Maghrouri
Vice President, Sales, Americas
Adam Maghrouri leads Connectiva’s Americas team. He has over a decade of experience in selling complex revenue management solutions to the telecommunications and the financial services industries. Adam has successfully developed partnerships with RBOCs, telcos, carriers, government agencies, financial institutions, brokerages, resellers and global enterprise clients for midsize and Fortune 1000 companies. He previously held senior sales positions at software companies including Mantas, Sotas, and ECtel.
Ram Ramamoorthy
Vice President of Sales, Asia Pacific
Ram leads all of Connectiva’s sales efforts in the Asia-Pacific region. He has over two decades of sales experience in the IT industry focusing on the telecom sector. Prior to joining Connectiva, Ram held senior sales positions in Sitronics Telecom Solutions, Azure Solutions, Perot Systems TSI, HP, Siemens Information Systems and DEC. Ram has successfully nurtured partnerships with local system integration players to sell into a wide spectrum of telecom operators in Asia-Pacific ranging from 100+ million sub Tier 1 players to green field operators.