Bharti

Large Volume Data Management

Bharti offers mobile, landline and DTH services under the Airtel brand. Bharti Airtel, is Asia's leading integrated telecom services provider with operations in India and Sri Lanka built on leading edge technologies. As of 2009, Bharti Airtel had more than 100 Million subscribers and USD 3 Billion

To combat enormous revenue leakage challenges, Bharti Airtel wanted a 10-year RA plan, which could scale up to support 100 million customers. The operator required a solution capable of processing very large volumes of data from all sources and every region in the country at a single central location.

Key Challenges

• High growth rate
• Prepaid market with high competition and churn
• Complex roaming scenarios and complex interconnect settlement and content partner agreements
• Regional and group business across India
• Multiple vendors and multiple lines of businesses
• 4B Records per day
• Need to process every single xDR - No sampling
• Strict performance SLAs
• Traditional approaches to storage, processing, backup not applicable
• Centralized and regional data collection policies

Connectiva Systems proposed a solution with minimum Total Cost of Ownership. The Connectiva approach is a 'single solution, single deployment' model that meets the requirements of all lines of business. The solution has been successfully providing End to End Revenue Management capabilities covering all revenue streams over its Wireless, Wireline, Long Distance Services and DSL (Broadband) lines of business.

Solution Highlights

• Connectiva's solution has been instrumental in identifying leakages in excess of US $5 Million on an annualized basis
• Since the deployment of the solution, the size of Bharti Airtel’s RA organization has decreased by nearly 200%.
• Over 75 KPIs along with automated alarms and alerts are available to the RA analysts.
• A web-based dashboard with corporate/group-wide KPIs is available to selected users, and they can access this from multiple locations