NEW YORK, June 7, 2011 – Connectiva Systems, Inc., a leading provider of revenue optimization solutions, today announced it has launched ConnectivaCloud^TM, a portfolio of hosted analytics applications for the telecom industry, accessible as a service over the cloud.

ConnectivaCloud^TM makes available “on demand” the entire suite of Connectiva’s analytics platform and applications including revenue assurance, fraud management and customer experience management. ConnectivaCloud ^TM is also the first solution in the industry to be structured as an outcome centric offering that seamlessly blends cloud services, business consulting and managed services to deliver targeted business outcomes across the entire revenue value chain and the end-to-end customer life cycle.

“Service providers are relentlessly seeking new ways to increase revenues and customer satisfaction while at the same time optimizing Capex,” said Avi Basu, President and CEO of Connectiva Systems. “ConnectivaCloud^TM gives operators the flexibility and capabilities to effectively monitor, manage and monetize their revenue and customer data.”

“Many small- to mid-sized operators are interested in having revenue assurance (RA) and customer experience monitoring delivered as a managed service.” said Dan Baker, Research Director at TRI, a leading telecom software analyst firm. “The growth in SaaS and other cloud- and outsource-based services is a definite trend, and Connectiva is one of the few vendors with experience to deliver that sort of service.”

Connectiva is a trusted analytics partner for over 45 carriers across 25 countries.

For more information please visit: http://www.connectivasystems.com/connectivacloud/

About Connectiva Systems

About Connectiva Systems Connectiva Systems is a revenue optimization software company whose solutions enable telecom, media and utility companies to reduce revenue leakage, minimize fraud, lower churn, improve operational effectiveness and increase overall profitability.

Leading global service providers ranging from 2 million to 100+ million subscribers and in a variety of segments across mobile, cable, wireline and business services have partnered with Connectiva to deliver more than $ 500 m in value. Connectiva has won numerous awards and has been consistently recognized as a thought leader in revenue management.

Headquartered in New York City, the company is privately held and has offices in Mexico City, London, New Delhi, Kolkata, Singapore, Bonn, Kuala Lumpur, Lagos and Manama.