Connectiva's demonstrable success…and the compelling business case for Connectiva's revenue management tool, make it a preferred product for deployment
Group Revenue Assurance Manager, Zain/Airtel
Customer Fingerprinting
In the current environment of increasing OTT consumption, high levels of smart phone usage and the commoditization of connectivity, it is imperative for operators to leverage customer data as a strategic asset.
Customer Fingerprinting Gives Operators a Complete Profile of Subscriber Activity
Operators are confronted with key business questions like:
- Who are my high risk subscribers?
- Who are my most profitable customers?
- Who are my loss-making subscribers and why?
- How can I increase data ARPU and consumption of VAS?
- How do I micro-segment a large customer base on an ongoing basis?
- What are subscribers doing on app stores and the mobile web?
- What is the ad consumption in my subscriber base and how can I increase it?
The dynamic subscriber fingerprinting solution is an analytical application that provides the following capabilities:
- Construct a comprehensive fingerprint of each subscriber Interaction activity across channels (Call Center, Retail, Web, Mobile) Usage activity across all services (Voice, Video, SMS, MMS, VAS etc.) Over-the-top Internet activity across all media (Mobile Applications, Mobile Internet)
- On demand delivery of any subscriber profile with real time updates on activity
- Micro-segment subscriber population based on demographics, interests, consumption patterns and churn propensity
- Drive targeted operator campaigns to micro-segments based on subscriber needs and behavior
- Proactively devise relevant and contextual campaigns that can realize new revenue streams from two sided business models